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Instagram Reels vs. Facebook Ads: Which Gets Better ROI for Small Brands?
TL;DR If you're a small business deciding between Instagram Reels and Facebook Ads, the better ROI depends on your goals. Reels drive engagement and discovery, while Facebook Ads offer faster conversions and tighter targeting. This post compares both so you can invest...
Website Red Flags That Cost You Customers (and How to Fix Them)
TL;DR If your site looks outdated, loads slowly, or doesn’t show up in search, it’s probably costing you leads. This post walks through common issues we flag during a small business website audit—and how to fix them without a full rebuild. First Impressions Still...
Why Your Google Business Profile Isn’t Ranking (and How We Can Fix It)
TL;DR Your Google Business Profile might not be ranking because of incomplete info, lack of reviews, or poor SEO. The good news? You can fix it. This post breaks down the most common issues and shows you how to optimize your Google Business Profile to rank better and...
How Much Should You Spend on Marketing as a Small Business?
TL;DR:If you're not sure how much to budget for marketing, you're not alone. Here's a practical breakdown of what small business owners are actually spending, where that money goes, and how to make sure you're not throwing it away. Most Businesses Are...
Why Smart Brands Use Client Scheduling Tools Instead of ‘Contact Us’ Forms
TL;DR Traditional contact forms and "Call Now" CTAs can lose leads. Online scheduling tools help serious clients book faster, with less friction and more confidence. The Problem with “Contact Us” Forms Let’s say you’re a real estate agent trying to book a photographer...
Top 10 Tools Needed for Commercial Photography
Commercial photography is a blend of art and technical precision. Whether you're shooting real estate, products, corporate portraits, or editorial campaigns, the right tools can make or break the final result. While talent and...