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Case Study · Real Estate

How Becky went from invisible to #1 in 30 days.

One agent. No marketing team. No massive budget. Just PackRank — and now she ranks across Google Maps, every major AI platform, and stacks authentic five-star reviews on autopilot.

390%
Increase in visibility
235%
More GBP interactions
+44%
More 5-star reviews
#1
AI rankings achieved
The client

Meet Becky Harper.

A Keller Williams agent in Overland Park who's great at closing deals — but like most solo agents, she didn't have a marketing department, a dedicated SEO person, or the budget for a full-service agency. She just needed to be found.

AgentBecky Harper · Keller Williams Realty Partners
IndustryResidential Real Estate
Service AreaOverland Park, Leawood, Olathe, Shawnee, Lenexa & Greater KC
PlatformPackRank by KC Media Team
Timeline30-day results snapshot

The challenge

Becky wins when she's in front of a client — but getting in front of them was the problem. No in-house marketing, no appetite for a $3K/month agency retainer, and a Google Business Profile sitting untouched. In a market where 97% of buyers start their search online Source: NAR, she was losing leads to agents with bigger budgets — not better service.

She needed to win more and pay less. That's exactly what PackRank was built for.
The strategy

What PackRank did.

PackRank optimizes Google Business Profiles at scale — targeting 100+ keywords across the cities that matter most. Here's the playbook we ran for Becky.

Week 1–2

Full GBP audit & optimization

We audited her profile top to bottom — categories, services, descriptions, attributes, photos, Q&A — and rewrote every field with location-specific, keyword-rich content aligned to what KC buyers and sellers actually search.

Week 2–3

40 new citations built

Forty new business citations across trusted directories, every one matching the exact same name, address, and phone. Consistent NAP data is one of the strongest local ranking signals — and most agents never touch it.

Ongoing

Keyword targeting across 10 cities

PackRank continuously optimizes the profile for 100+ keyword variations across Overland Park, Leawood, Stilwell, Olathe, Shawnee, Prairie Village, Mission, Kansas City, Merriam, and Lenexa — so she shows up wherever her next client is searching.

Targeting

Keywords & cities.

PackRank tracked these core keywords while optimizing for 100+ variations in the background.

Real Estate AgentRealtorReal Estate AgencyReal Estate BrokerListing Agent Near MeBuyer Agent Near MeHome Listing AgentBuyer RealtorLuxury Real Estate AgentNew Construction Realtor
Overland ParkLeawoodStilwellOlatheShawneePrairie VillageMissionKansas CityMerriamLenexa
The results

Before & after: 30 days.

What changed for the keyword "Real Estate Agent" in a single month.

Before — Jan 27
18.5
Average Google ranking
1.18%
Top-3 placement rate
~20
GBP interactions / month
After — Feb 26
12.66
Average Google ranking
11.24%
Top-3 placement rate
67
GBP interactions / month
390.17%
Increase in top-3 visibility — in just 30 days
AI visibility

Ranking on AI platforms.

Search is changing. Buyers now ask ChatGPT, Gemini, and Perplexity for agent recommendations — and those platforms lean on review content and quality signals to decide who to surface. After PackRank, Becky ranks across every major AI platform, without a single ad.

Real result — live on ChatGPT
ChatGPT
best listing agent in overland park
🏡 Top Keller Williams listing agents in Overland Park
Becky Harper — Highly rated KW agent in Overland Park with strong reviews for client service and sold listings. A great choice if you want a personable, seller-focused Realtor with local market knowledge.
KeywordChatGPTGeminiLlamaPerplexity
Realtor#3#3#1#2
Buyer Agent Near Me#1#1#1
Listing Agent Near Me#2#2#1
Buyer Realtor#2#2#1
New Construction Realtor#2#1
Home Listing Agent#1#6
Best Realtor Near Overland Park#3  across AI platforms
Review velocity

Reviews that build themselves.

Reviews aren't just social proof — they're one of Google's strongest local ranking signals and a primary input AI platforms use to recommend agents by name. We built Becky a review engine that runs on its own: +44% more five-star reviews in 30 days, authentic and image-rich.

Custom NFC review card

A physical tap-to-review card Becky uses at every closing — strike while the iron's hot. One tap, one review, photo prompt built in.

Personal review link

She sends it to past buyers, sellers, agents, and trusted vendors — turning her whole network into a review pipeline.

Image-rich reviews

Every prompt encourages photos — sold signs, closing-day shots. Google's vision model reads them and weights image-rich reviews higher.

Most agencies still use auto-prompted review templates — the kind Google is actively penalizing. They come in looking identical, get flagged as spam, and stop counting. PackRank does the opposite: authentic, image-rich reviews that Google rewards and that ChatGPT, Gemini, and Perplexity use to recommend agents by name. Slower to stack — but they don't get wiped out the next time the algorithm shifts.
40

New citations, perfectly consistent

Forty citations across trusted directories, every one matching the exact same name, address, and phone. A strong trust signal that lifts the profile across the Map Pack in every target city.

235%

More profile engagement

Higher rankings plus fresh, image-rich reviews meant more clicks, calls, and direction requests — from ~20 monthly interactions to 67, in 30 days, with no ad spend.

Exclusive by design

Only 3 agents per market.

We choose our agents intentionally — PackRank is limited to three per market, so your rankings never compete with another client of ours. No cannibalization, no conflicts. Just you climbing while agents with bigger budgets wonder what happened.

3
Agents per market
0
Keyword conflicts
100%
Dedicated to you
What happened next Becky now runs a full-service marketing retainer with KC Media Team — PackRank was just where it started. The results above are PackRank's alone.

Win more. Pay less.

You don't need a marketing department to dominate local search. PackRank gives solo agents the visibility of teams ten times the size — most see results in 30 days. Three spots per market.

Claim your market →