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How Much Should You Spend on Marketing as a Small Business?

by Samantha Stultz | Aug 13, 2025 | Email Marketing, Marketing, SEO

TL;DR:If you’re not sure how much to budget for marketing, you’re not alone. Here’s a practical breakdown of what small business owners are actually spending, where that money goes, and how to make sure you’re not throwing it away. Most...

Why Smart Brands Use Client Scheduling Tools Instead of ‘Contact Us’ Forms

by Samantha Stultz | Aug 5, 2025 | Marketing, Website

TL;DR Traditional contact forms and “Call Now” CTAs can lose leads. Online scheduling tools help serious clients book faster, with less friction and more confidence. The Problem with “Contact Us” Forms Let’s say you’re a real estate agent trying to book a...

How to Use Local SEO for Home Service Businesses in Kansas City

by Samantha Stultz | Jul 9, 2025 | Marketing, SEO

In Kansas City’s bustling home service industry, from plumbers in Overland Park to remodelers in Johnson County, standing out online is critical. Local SEO for home services ensures your business appears when potential clients search for “plumber near me” or “home...

Low-Budget Marketing Ideas for Local Builders and Contractors

by Samantha Stultz | Jun 26, 2025 | Commercial, Marketing

Why Builders and Contractors Struggle With Marketing Many small building companies run on referrals rather than a formal marketing strategy. But as competition grows—and more homeowners search online first—builders who ignore marketing are often passed over for those...

Best Practices for ISO Compliance: How Jotform Enterprise Helps You Hit the Mark

by Samantha Stultz | May 21, 2025 | Commercial, Marketing

Understanding ISO 27001 ComplianceISO 27001 is like the gold standard for protecting data. It lays out how to build and maintain an Information Security Management System (ISMS). Think of it as a super-detailed to-do list for making sure your data—customer info,...

White Label vs. Subcontracting: What’s Better for Growing Your Marketing Agency?

by Samantha Stultz | May 19, 2025 | Commercial, Marketing

If your agency is growing and client requests are stacking up, you’ve probably faced the big question: Do I hire subcontractors or partner with a white label team? Both models can work—but the choice can make or break your margins, quality control, and client trust....
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