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Why One-Time Ads Don’t Work

by Samantha Stultz | Oct 7, 2025 | AI, Marketing, Pay Per Click (Google Ads), SEO, Website

Contractors often test the waters with a single boosted Facebook post or a short Google Ads trial, hoping for an immediate flood of calls. The reality? One-time ads rarely build long-term traction. Successful home service marketing Kansas City strategies focus on...

What AI Still Can’t Do (And Why That’s a Good Thing for Your Brand)

by Samantha Stultz | Sep 27, 2025 | AI, Marketing, Pay Per Click (Google Ads), SEO, Website

It’s easy to get swept up in the excitement of automation. AI tools can churn out content, tag photos, even generate ad copy in seconds. But here’s the truth: if you’re relying entirely on AI, you’re leaving your brand vulnerable to sounding like everyone else. As...

Why Your Google Business Profile Isn’t Ranking (and How We Can Fix It)

by Samantha Stultz | Aug 21, 2025 | Commercial, Local SEO, SEO

TL;DR Your Google Business Profile might not be ranking because of incomplete info, lack of reviews, or poor SEO. The good news? You can fix it. This post breaks down the most common issues and shows you how to optimize your Google Business Profile to rank better and...

How Much Should You Spend on Marketing as a Small Business?

by Samantha Stultz | Aug 13, 2025 | Email Marketing, Marketing, SEO

TL;DR:If you’re not sure how much to budget for marketing, you’re not alone. Here’s a practical breakdown of what small business owners are actually spending, where that money goes, and how to make sure you’re not throwing it away. Most...

How to Use Local SEO for Home Service Businesses in Kansas City

by Samantha Stultz | Jul 9, 2025 | Marketing, SEO

In Kansas City’s bustling home service industry, from plumbers in Overland Park to remodelers in Johnson County, standing out online is critical. Local SEO for home services ensures your business appears when potential clients search for “plumber near me” or “home...

How to Build a Lead-Generating Website for Your Contracting Business

by Samantha Stultz | May 7, 2025 | LLMO, Marketing, SEO

Most contractor websites are digital business cards—pretty, but not profitable. If your website isn’t turning visitors into real leads, it’s not doing its job. Whether you’re a remodeling pro, HVAC company, roofer, or general contractor, your site should be your #1...
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Recent Posts

  • 5 Mistakes to Avoid When Hiring a Drone Photographer for Your Property
  • Subscription Marketing Models – The Pros and Cons
  • Why One-Time Ads Don’t Work
  • What AI Still Can’t Do (And Why That’s a Good Thing for Your Brand)
  • How to Use Video to Increase Foot Traffic (Even in Boring Industries)

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