by Samantha Stultz | Oct 7, 2025 | AI, Marketing, Pay Per Click (Google Ads), SEO, Website
Contractors often test the waters with a single boosted Facebook post or a short Google Ads trial, hoping for an immediate flood of calls. The reality? One-time ads rarely build long-term traction. Successful home service marketing Kansas City strategies focus on...
by Samantha Stultz | Sep 27, 2025 | AI, Marketing, Pay Per Click (Google Ads), SEO, Website
It’s easy to get swept up in the excitement of automation. AI tools can churn out content, tag photos, even generate ad copy in seconds. But here’s the truth: if you’re relying entirely on AI, you’re leaving your brand vulnerable to sounding like everyone else. As...
by Samantha Stultz | Aug 21, 2025 | Commercial, Local SEO, SEO
TL;DR Your Google Business Profile might not be ranking because of incomplete info, lack of reviews, or poor SEO. The good news? You can fix it. This post breaks down the most common issues and shows you how to optimize your Google Business Profile to rank better and...
by Samantha Stultz | Aug 13, 2025 | Email Marketing, Marketing, SEO
TL;DR:If you’re not sure how much to budget for marketing, you’re not alone. Here’s a practical breakdown of what small business owners are actually spending, where that money goes, and how to make sure you’re not throwing it away. Most...
by Samantha Stultz | Jul 9, 2025 | Marketing, SEO
In Kansas City’s bustling home service industry, from plumbers in Overland Park to remodelers in Johnson County, standing out online is critical. Local SEO for home services ensures your business appears when potential clients search for “plumber near me” or “home...
by Samantha Stultz | May 7, 2025 | LLMO, Marketing, SEO
Most contractor websites are digital business cards—pretty, but not profitable. If your website isn’t turning visitors into real leads, it’s not doing its job. Whether you’re a remodeling pro, HVAC company, roofer, or general contractor, your site should be your #1...
