by Samantha Stultz | Oct 7, 2025 | AI, Marketing, Pay Per Click (Google Ads), SEO, Website
Contractors often test the waters with a single boosted Facebook post or a short Google Ads trial, hoping for an immediate flood of calls. The reality? One-time ads rarely build long-term traction. Successful home service marketing Kansas City strategies focus on...
by Samantha Stultz | Sep 27, 2025 | AI, Marketing, Pay Per Click (Google Ads), SEO, Website
It’s easy to get swept up in the excitement of automation. AI tools can churn out content, tag photos, even generate ad copy in seconds. But here’s the truth: if you’re relying entirely on AI, you’re leaving your brand vulnerable to sounding like everyone else. As...
by Samantha Stultz | Aug 29, 2025 | Website
TL;DR If your site looks outdated, loads slowly, or doesn’t show up in search, it’s probably costing you leads. This post walks through common issues we flag during a small business website audit—and how to fix them without a full rebuild. First Impressions Still...
by Samantha Stultz | Aug 5, 2025 | Marketing, Website
TL;DR Traditional contact forms and “Call Now” CTAs can lose leads. Online scheduling tools help serious clients book faster, with less friction and more confidence. The Problem with “Contact Us” Forms Let’s say you’re a real estate agent trying to book a...
