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Why One-Time Ads Don’t Work

by Samantha Stultz | Oct 7, 2025 | AI, Marketing, Pay Per Click (Google Ads), SEO, Website

Contractors often test the waters with a single boosted Facebook post or a short Google Ads trial, hoping for an immediate flood of calls. The reality? One-time ads rarely build long-term traction. Successful home service marketing Kansas City strategies focus on...

What AI Still Can’t Do (And Why That’s a Good Thing for Your Brand)

by Samantha Stultz | Sep 27, 2025 | AI, Marketing, Pay Per Click (Google Ads), SEO, Website

It’s easy to get swept up in the excitement of automation. AI tools can churn out content, tag photos, even generate ad copy in seconds. But here’s the truth: if you’re relying entirely on AI, you’re leaving your brand vulnerable to sounding like everyone else. As...

Website Red Flags That Cost You Customers (and How to Fix Them)

by Samantha Stultz | Aug 29, 2025 | Website

TL;DR If your site looks outdated, loads slowly, or doesn’t show up in search, it’s probably costing you leads. This post walks through common issues we flag during a small business website audit—and how to fix them without a full rebuild. First Impressions Still...

Why Smart Brands Use Client Scheduling Tools Instead of ‘Contact Us’ Forms

by Samantha Stultz | Aug 5, 2025 | Marketing, Website

TL;DR Traditional contact forms and “Call Now” CTAs can lose leads. Online scheduling tools help serious clients book faster, with less friction and more confidence. The Problem with “Contact Us” Forms Let’s say you’re a real estate agent trying to book a...

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