TL;DR
Video marketing isn’t just for flashy brands. From storage units to flooring showrooms, small businesses in “boring” industries are using short, strategic videos to drive real-world foot traffic. If you want people to walk through your door, video can help make that happen—without the guesswork.
Why Video Works—Even for Industries You Don’t Think About
Video builds trust fast. It gives potential customers a visual reason to choose your business over someone else’s. In industries like insurance, storage, flooring, or local law firms, video marketing for small business bridges the gap between curiosity and confidence.
“You don’t need to be entertaining. You just need to be clear, confident, and visually real. That’s what gets people to show up.”
— Laney Strahan, Visual Storyteller
Our clients are often surprised that a simple walkthrough or ‘meet the team’ video outperforms posts with big budgets or studio edits.
Real Results: Before & After Video Campaigns
| Client Type | Before Video | After Video |
|---|---|---|
| Local Storage Facility | Low occupancy, cold Google Ads | Video tours = 28% rise in walk-ins |
| Tile Showroom | Heavy reliance on referrals | Reel series = 40% increase in foot traffic |
| Home Services Contractor | Website bounce rate > 70% | “How it works” video dropped bounce to 42% |
These aren’t high-gloss commercials. They’re fast, approachable videos made for real people making real decisions.
Types of Videos That Get People Through the Door
- Walkthrough Tours: Show your space before they visit
- Meet the Team: Build human connection before the first interaction
- Service Explainers: Educate instead of selling
- “How It Works” Clips: Reduce confusion, boost confidence
- Testimonial Spotlights: Let your past clients sell for you
“We’ve had clients book same-day walk-ins after watching a 15-second Reel. It’s not about being viral—it’s about being visible.”
— Erika Lambkin, Media Marketing Manager
Where to Post (And Why It Matters)
Don’t just post to one place and wait. Here’s how we recommend distributing your video content:
- Google Business Profile: Videos increase map engagement by up to 45% according to Google
- Facebook Reels: Our clients regularly get 1,000+ views with local targeting
- Instagram: Great for visual products, services, and location tags
- Your Website: Landing pages with embedded video convert better—up to 80% more
Need help repurposing the same clip across platforms? That’s where our bundled services come in.
What’s Included in a Video Bundle from KC Media Team
If you want video marketing for small business but don’t know where to start, here’s what we offer:
- On-site shoot (1–3 hours)
- Up to 6 short-form videos
- 15-second, 30-second, and 60-second edits
- SEO-optimized captions + posting strategy
- Optional add-ons: photo assets, ad management
See how that worked for one of our storage clients in this case study.
Why Even “Boring” Industries Should Show Up on Video
People want to know what to expect before they visit. Video gives them that confidence—especially for businesses that aren’t naturally “trendy.”
From accountants to storage units to contractors, we’ve seen video build trust that turns into traffic.
“Video is the fastest way to take a stranger and make them feel like they’ve already met you.”
— Samantha Stultz, Founder & CEO
You don’t need to go viral. You just need to be clear, helpful, and visible in the right places.
Need Help Getting Started?
If you’re not sure what kind of video would work best, we’ll help you plan a shoot and a strategy that matches your goals. Whether it’s walk-throughs, Reels, or website content, we’ll handle everything from scripting to final edits.
Not ready for a shoot yet? Ask about our content reuse kits—we can take your existing video and turn it into a series of assets built for social and web.
Is video really worth it for small local businesses?
Yes. Short, strategic videos improve visibility, build trust, and convert better than static posts alone. They’re one of the highest-impact tools available.
How long should a video be?
We recommend a mix: 15 seconds for Reels, 30–60 seconds for website or ads, and up to 90 seconds for testimonials or behind-the-scenes footage.
Can I use one video across platforms?
Absolutely. We deliver formatted versions for Instagram, Facebook, and your website so you get the most value from one shoot.
What industries do you work with?
We work with service businesses, medical, legal, construction, real estate, retail, and even storage companies. “Boring” isn’t a barrier—it’s our specialty.