Case Study
Baceline Group
Baceline Group partnered with KC Media Team to capture consistent, high-quality exterior ground photos across 18 states. These images now serve as a foundation for their online listings, investor presentations, and portfolio documentation—supporting brand cohesion, operational efficiency, and trust.
Details
Compay Name: Baceline Group
Date: July 2024
Website: bacelinegroup.com
Baceline Group is a commercial property management company with a diverse real estate portfolio spanning multiple markets. As their holdings expanded rapidly across the Midwest and South, the challenge became clear: how do you maintain a unified visual standard across dozens of properties and teams?
Project Background:
A Nationwide Footprint, A Need for Consistency
The goal wasn’t just attractive images. It was visual consistency across their digital presence, investment materials, and internal property documentation.
They turned to KC Media Team to photograph exterior ground shots for properties in 18 states, trusting our attention to detail, speed, and ability to meet logistical challenges at scale.
Our Approach:
Streamlined, Scalable, Strategic
We developed a scalable photography workflow that would:
-
Maintain consistent framing and lighting
-
Prioritize storefronts, signage, parking, and curb appeal
-
Accommodate regional weather, lighting differences, and property conditions
-
Deliver high-res, organized image sets by location for easy upload or reporting
All photos were taken using full-frame Canon cameras with lens selections optimized for architectural definition and color consistency.
“Our job is to make sure Baceline’s first impression is strong, whether it’s a Google listing or an investor pitch deck. These photos help every property meet that standard.”
Exterior Ground Photography
More Than Just a Snapshot
Across each location, we focused on capturing the same essential angles:
-
Wide exterior of the building
-
Parking lot overview
-
Close-up of signage and branding
-
Corner shots to show dimension
-
Tenant entrances and landscaping (where applicable)
This level of visual alignment helps Baceline:
-
Keep investor decks and GMB listings up to date
-
Support asset managers with clean visuals for maintenance planning
-
Provide brokers and leasing teams with high-quality marketing material
Logistics at Scale:
Shooting Across 18 States
Working across more than a dozen markets means juggling variables like:
-
Weather
-
Lighting changes across time zones
-
Local access limitations
-
Signage changes or construction zones
To manage this, we created a centralized dispatch and intake process, coordinating with site contacts and property managers directly. Our team used geo-tagged image management and custom file naming to ensure each set aligned with the correct property.
We delivered:
-
100% on-time asset delivery
-
Files organized by location, date, and shot type
-
Backup cloud storage and download links for Baceline’s asset team
Behind the Lens:
Why Consistency Matters in Property Management
Photography at this scale isn’t just about marketing. It helps operations, planning, and internal reporting. Here’s why it works:
-
Trust: Consistent visuals across states reinforce Baceline’s professional image to investors and tenants alike.
-
Efficiency: When assets are formatted and labeled uniformly, teams across departments can use them faster.
-
Accuracy: Visual baselines (pun intended) help monitor changes, wear, and compliance across regions.
What Other Property Management Firms Can Learn
If you manage multiple commercial properties across different markets, a centralized visual strategy is a game-changer.
Investing in consistent photography helps you:
-
Improve digital visibility for each property
-
Create better marketing material, faster
-
Track and report property changes with visual context
-
Deliver a polished, trustworthy brand image at scale
Whether you manage five properties or fifty, streamlined photography builds long-term efficiency.
Looking For Commercial Photography, But Have Questions?
What kind of properties did you photograph?
Retail centers, shopping plazas, and standalone commercial buildings—each with a focus on curb appeal, accessibility, and signage.
How did you manage such a large scope?
We built a custom logistics system with regionally staggered shooting dates, site contact coordination, and organized delivery folders for easy access.
Can you customize shoots based on property goals?
Yes. Some properties prioritized visibility, others documentation. We tailor each shoot to what your team needs most.
What equipment do you use?
Full-frame Canon cameras with architectural lenses to ensure sharpness, true colors, and professional quality.
Do you offer photo retouching?
Yes. While most images are delivered in natural edits, we offer optional enhancements like sky replacements, sign cleanup, and color correction.