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About KC Media Team
We’re not your typical agency. We’re a young, expert team built for brands that want real traction—not fluff. We think differently, move faster, and actually like the messy middle. Outsourcing can feel risky—we get that. So we make it feel less like letting go and more like finally getting ahead.
Samantha McCoy
CEO & Founder
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Samantha is the Founder and Lead Strategist at KC Media Team, where she helps brands stop guessing and start growing through clear strategy, strong storytelling, and smart execution. With over a decade of experience in digital marketing, she specializes in SEO, content strategy, and performance-driven systems that turn visibility into real results.
Laney Turner
Social Media & Visual Content Manager
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Laney is the Social Media & Visual Content Manager at KC Media Team, where she manages social media execution and visual content across client brands. She oversees content scheduling, platform consistency, and visual alignment to ensure each brand shows up clearly and professionally.
Laney Strahan
Digital Media Designer
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Laney is a Visual Storyteller at KC Media Team, specializing in photography, video production, and branded visual content for client campaigns. With a background leading creative teams and producing high-volume, high-impact media, she brings a strong eye for storytelling, consistency, and quality across platforms.
Morgane Jastrzembski
Social Media Coordinator
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Morgane is a Social Media Coordinator at KC Media Team, supporting content creation, scheduling, and community engagement across client accounts. She brings experience in digital outreach and audience growth, with a strong focus on increasing visibility and engagement through thoughtful, on-brand social content.
Francis Hernand
Business Development Specialist
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Francis is a Business Development Specialist at KC Media Team, driving client acquisition and partnership growth through strategic outreach and relationship building. With a proven sales background across real estate, fintech, and ecommerce, he brings deep industry insight and research-driven communication to connect the right brands with KC Media Team's strategic solutions.
Jordan Sanders
Sales & Client Success Specialist
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Jordan is a Sales & Client Success Specialist at KC Media Team, helping clients turn marketing goals into results through clear, actionable guidance. With over a decade of experience in SaaS onboarding and support, he tailors solutions to each client's needs, making onboarding seamless and maintaining engagement through regular check-ins.
What Makes KC Media Team Different
There’s no shortage of agencies offering “full-service marketing.”
Here’s what actually sets us apart:
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Strategy and execution live under one roof
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You work with a real team—not a single overwhelmed freelancer
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One point of contact, backed by specialists
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Flexible retainers with no long-term contracts
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Midwest-based, responsive, and easy to work with
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Decisions driven by business impact, not buzzwords
Our clients stay with us because we make marketing easier to understand, easier to manage, and easier to measure.
What Drives Us
We built KC Media Team on more than just skill—we built it on purpose. These values shape how we work, who we work with, and why our clients trust us to think beyond the basics.
Think Forward
We don’t settle for trends—we set them. Innovation isn’t just a buzzword here; it’s how we approach every campaign, every platform, and every pivot.
Own the Craft
From SEO to cinematography, we take pride in doing things right—and doing them ourselves. No fluff, no outsourcing black box. We show our work and stand by it.
Human First
We treat marketing as a relationship, not a transaction. Whether you’re trusting us with your brand or your story, we lead with empathy, transparency, and straight-up communication.
What We Do Best
See What We Can Do For YouBrand Identity & Strategy
We create compelling brand identities that resonate with your target audience. Our comprehensive branding services include logo design, brand guidelines, visual identity systems, and strategic positioning to help your business stand out in a crowded marketplace.
Our Approach
We begin every branding project with deep discovery, understanding your business values, target audience, and competitive landscape. Our collaborative process ensures your brand authentically represents who you are while appealing to your ideal customers. We combine strategic thinking with creative excellence to build brands that stand the test of time.
Expected Results
Our clients experience significant improvements in brand recognition and customer loyalty. A strong brand identity typically leads to 20-30% higher customer retention rates and increased pricing power. You'll receive a complete brand system that's ready to deploy across all touchpoints, from digital to print.
Our Process
We start with brand discovery workshops to understand your vision and goals. Next, we research your market and competitors, then develop strategic positioning. Our design team creates multiple concept directions, and we refine your chosen direction into a complete brand system with comprehensive guidelines for consistent application.
Why Choose Our Branding Services?
We don't just make things look pretty—we build strategic brand systems that drive business results. Our team has decades of combined experience working with startups to Fortune 500 companies. We deliver brands that connect emotionally with audiences while supporting your business objectives.
Professional Copywriting Services
Our expert copywriters craft compelling content that converts. From website copy to marketing materials, we create persuasive messaging that speaks directly to your audience and drives action.
Our Approach
We write copy grounded in psychology and persuasion principles, not just flowery language. Every piece of content is crafted with your specific audience in mind, addressing their pain points and desires. We blend compelling storytelling with clear calls-to-action that guide readers toward conversion.
Expected Results
Professional copy typically increases conversion rates by 30-50% compared to generic content. Our clients see higher engagement metrics, longer time-on-page, lower bounce rates, and most importantly, more leads and sales. Well-crafted copy pays for itself many times over through improved performance.
Our Process
We begin by thoroughly researching your audience, competitors, and unique value proposition. Our writers develop a content strategy aligned with your goals, then craft compelling copy through multiple rounds of refinement. Every piece is edited for clarity, persuasiveness, and brand consistency before delivery.
Why Choose Our Copywriting Services?
Our team includes award-winning copywriters who've created content for leading brands across multiple industries. We understand the nuances of different audiences and platforms, delivering copy that sounds authentic while driving results. Every word is chosen intentionally to support your business goals.
Social Media Management
Build and engage your community across all major social platforms. We create data-driven social media strategies, manage your accounts, create engaging content, and analyze performance to maximize your reach and engagement.
Our Approach
We develop platform-specific strategies that align with where your audience actually spends time. Our content balances promotional messaging with valuable, engaging posts that build authentic community. We focus on creating conversations, not just broadcasting messages, fostering genuine connections between your brand and followers.
Expected Results
Clients typically see follower growth of 40-100% in the first six months, with engagement rates 3-5 times higher than industry averages. More importantly, social media becomes a reliable traffic and lead generation channel, often contributing 15-25% of total website traffic and generating qualified leads consistently.
Our Process
We audit your current social presence and competitive landscape, then develop a comprehensive strategy with platform-specific tactics. Our team creates a content calendar, produces engaging posts, monitors and responds to community interactions, and provides detailed monthly reports with insights and recommendations for optimization.
Why Choose Our Social Media Services?
We stay ahead of platform algorithm changes and emerging trends while maintaining authentic brand voice. Our team includes content creators, community managers, and paid social specialists who work together to maximize your social ROI. We treat your social presence as a strategic business asset, not just a marketing afterthought.
Digital Marketing Training
Empower your team with the latest digital marketing skills. Our comprehensive training programs cover everything from SEO and content marketing to social media and analytics, helping your team stay ahead of industry trends.
Our Approach
We design training programs specifically for your team's skill level and business needs. Our hands-on methodology combines theoretical knowledge with practical application, ensuring participants can immediately implement what they learn. We focus on real-world scenarios and industry best practices that drive measurable business outcomes.
Expected Results
Teams that complete our training programs show 60-80% improvement in key performance metrics within three months. Participants gain confidence to execute campaigns independently, reducing reliance on external agencies. Organizations see better campaign performance, faster execution, and improved collaboration across marketing teams.
Our Process
We assess your team's current capabilities and identify skill gaps through consultation. Then we design a customized curriculum with clear learning objectives. Training is delivered through engaging workshops, interactive exercises, and real project work. Follow-up sessions ensure knowledge retention and provide ongoing support as your team applies new skills.
Why Choose Our Training Services?
Our trainers are practicing digital marketing professionals with years of agency and in-house experience. We don't just teach theory—we share proven strategies and tactics that work in today's digital landscape. Training is fully customized to your industry, tools, and business objectives, ensuring maximum relevance and impact.
Website Analytics
Make data-driven decisions with our comprehensive analytics services. We set up tracking systems, analyze user behavior, generate detailed reports, and provide actionable insights to improve your digital performance.
Our Approach
We believe analytics should drive action, not just report numbers. Our approach focuses on identifying the metrics that truly matter for your business goals. We implement comprehensive tracking across all digital touchpoints, ensuring data accuracy and completeness. Then we translate complex data into clear insights and recommendations.
Expected Results
Proper analytics implementation reveals optimization opportunities that typically increase conversion rates by 25-40%. You'll gain clear visibility into which marketing channels deliver ROI, where users drop off in your funnel, and what content resonates most. Data-driven decisions replace guesswork, leading to more efficient marketing spend.
Our Process
We start with an audit of your current tracking setup to identify gaps and issues. Then we implement proper tracking for all key actions and conversions. We build custom dashboards that highlight your most important KPIs and establish regular reporting cadences. Monthly strategy sessions review findings and identify optimization opportunities.
Why Choose Our Analytics Services?
Our team includes certified analytics professionals who've worked with businesses across every industry. We go beyond basic reporting to provide strategic insights that drive growth. You'll receive clear, jargon-free explanations of what your data means and specific recommendations for improvement based on proven methodologies.
Custom Web Development
Build powerful, responsive websites that deliver exceptional user experiences. Our development team creates custom solutions using the latest technologies, ensuring your website is fast, secure, and scalable.
Our Approach
We build websites with both user experience and business objectives in mind. Our development process prioritizes performance, accessibility, and scalability from day one. We use modern frameworks and best practices to create sites that are easy to maintain and adapt as your business grows. Every line of code is written with quality and longevity in focus.
Expected Results
Our custom-built websites typically achieve page load times under 2 seconds and score 90+ on Google PageSpeed Insights. Clients see 40-60% improvements in mobile conversion rates thanks to responsive design. You'll receive a site that's built to grow with your business, with clean architecture that makes future updates straightforward and cost-effective.
Our Process
We begin with discovery to understand your requirements and user needs. Our design team creates wireframes and mockups for approval. Development happens in sprints with regular check-ins and demos. Rigorous testing ensures quality across all devices and browsers. We launch with monitoring in place and provide training and documentation for your team.
Why Choose Our Web Development Services?
Our developers are full-stack experts who stay current with evolving web technologies and security best practices. We build sites that are not only beautiful but also technically sound, secure, and optimized for search engines. You'll work with a dedicated team that treats your project as a partnership, not just a transaction.
Email Marketing Campaigns
Reach your audience directly with targeted email campaigns. We design beautiful templates, segment your lists, write compelling copy, and optimize campaigns to maximize open rates and conversions.
Our Approach
We treat email as a relationship-building channel, not just a sales tool. Our strategy balances promotional content with valuable information that subscribers actually want to receive. We focus on deliverability best practices, ensuring your messages reach inboxes, and we segment audiences to deliver personalized, relevant content that drives engagement.
Expected Results
Our email campaigns consistently achieve open rates 25-35% higher than industry averages and click-through rates that are 2-3 times higher. Email typically becomes one of the highest-ROI marketing channels, often generating $40-50 in revenue for every dollar spent. Well-executed automation can run on autopilot, nurturing leads and driving sales 24/7.
Our Process
We audit your current email program and subscriber data, then develop a comprehensive strategy with campaign calendar. Our designers create mobile-responsive templates that reflect your brand. We set up advanced segmentation and automation workflows, write persuasive copy, and continuously test and optimize based on performance data to improve results over time.
Why Choose Our Email Marketing Services?
We combine technical expertise with creative excellence to build email programs that subscribers look forward to receiving. Our team stays current with deliverability requirements and anti-spam regulations across all major email providers. We focus on building engaged subscriber bases, not just large lists, because quality always trumps quantity in email marketing.
Search Engine Optimization
Dominate search rankings and drive organic traffic to your website. Our comprehensive SEO services include keyword research, on-page optimization, technical SEO, link building, and local SEO strategies that deliver measurable results.
Our Approach
We take a holistic approach to SEO, focusing on both technical excellence and content quality. Our strategies are designed for long-term success, not quick fixes. We analyze your market, competitors, and audience to develop a customized roadmap that aligns with your business goals.
Expected Results
Our clients typically see 150-300% increases in organic traffic within 6 months, along with improved conversion rates and better user engagement. We focus on sustainable growth that compounds over time, building your site's authority and visibility in search engines.
Our Process
We start with a comprehensive audit of your current SEO performance, identifying quick wins and long-term opportunities. Then we develop a custom strategy, implement optimizations across your site, and provide ongoing monitoring and adjustments to ensure continued growth. You'll receive detailed monthly reports showing your progress.
Why Choose Our SEO Services?
We combine technical expertise with creative content strategies to help you achieve sustainable growth in organic search. Our team stays current with algorithm updates and industry best practices to keep your site competitive. We don't just focus on rankings—we focus on driving qualified traffic that converts into customers.