TL;DR
If your site looks outdated, loads slowly, or doesn’t show up in search, it’s probably costing you leads. This post walks through common issues we flag during a small business website audit—and how to fix them without a full rebuild.
First Impressions Still Matter (Even Online)
Most customers will judge your business within seconds of landing on your site. If your homepage is cluttered, your copy is unclear, or your contact info is buried, they’re bouncing before they ever reach out.
We run into this constantly during our small business website audits—sites that technically “work,” but quietly kill conversions.
5 Common Website Red Flags
- Slow load speed — especially on mobile
- Unclear navigation — visitors can’t find what they need
- Outdated design — doesn’t reflect your current brand or services
- No lead capture — no forms, CTAs, or booking links
- Missing SEO basics — title tags, meta descriptions, and schema
Client Example: Fast Fixes, Real Results
One client came to us after struggling with low traffic and high bounce rates. We ran a full website audit and fixed technical SEO issues, refreshed their copy, and streamlined their homepage.
Within 30 days, they saw a 43% increase in leads and significantly lower drop-offs on their contact page. All without a full redesign.
What’s Included in Our Website Audit
Our small business website audit includes:
- Speed + performance scan (desktop & mobile)
- SEO audit (keywords, metadata, internal links)
- Content + UX review (is your message clear?)
- Design consistency + trust signals check
- Conversion path testing (are people clicking… and staying?)
We don’t just point out what’s wrong—we show you how to fix it. Need help executing it? We offer bundled options for site updates, landing page redesigns, and full rebuilds if needed.
Want to check your content too? Our post on local SEO content strategy shows how your site pages and blog posts work together to drive traffic.
How do I know if my site needs a full redesign?
Not every website needs a full rebuild. If your structure is sound but the design or messaging is outdated, a strategic refresh may be all you need.
How long does a website audit take?
Our basic audits typically take 2–4 business days. If you’re on a short timeline, we offer rush audits with same-week delivery.
Will I get a checklist or report?
Yes—every audit comes with a plain-English summary of findings, a prioritized fix list, and optional bundled pricing if you’d like us to handle the updates.
Do you help with copy or SEO too?
Absolutely. We offer content refreshes, new page copy, and SEO-friendly edits as part of our bundled web packages. You won’t need to juggle multiple vendors.
How do I request a small business website audit?
Just reach out. We’ll review your site, send over the audit scope, and let you decide if you want to DIY the fixes or have us jump in. No pressure, no hard sell.