KC Wholesale Carpet had 26 years of reputation and a website nobody could find. We rebuilt the brand, launched two new sites, and modernized the systems behind the whole business — and put an independent store at #1 in its market, above the national chains.
A Kansas City flooring store established in 1999, with two decades of reputation built on word-of-mouth. Under new ownership, the goal was to revitalize the brand, modernize the business, and finally compete online — against retailers with multi-million-dollar marketing budgets.
Not one service — the whole growth engine, built and run for them.
Strategic local SEO leveled the playing field — letting an independent shop outrank national giants with far bigger budgets. That dominance turned into organic traffic, better leads, and real savings versus paid ads.
We rebuilt the brand across every channel that mattered, online and off.
We built and launched two mobile-first sites — KC Flooring and a dedicated e-commerce brand, Area Rug KC — with a full online store that generated $2,000+ its first month. Area Rug KC now ranks for "area rugs near me" right alongside Target and Home Depot.
Above the national chains for the keywords that drive flooring sales.
Optimized listing with fresh content and regular updates.
Targeted "carpet store near me"–style campaigns that drove qualified traffic.
Product highlights, promotions, education, and testimonials that built a real local community and kept the brand top-of-mind.
A 2,000-home postcard campaign, two high-traffic billboards, features in DesignKC, Homes & Style and KC Symphony — plus fresh store and team photography.
The biggest change was invisible to customers but transformative for the business: replacing a 26-year-old manual system with a modern, cloud-based platform (Jobber).
The work didn't stop at leads. We helped open entirely new revenue streams and strengthen the relationships that fund growth.
We helped take a residential retail store into commercial work — preparing and winning competitive RFQ bids for new industries and large-scale projects, opening a whole new revenue stream.
Because the store carries major flooring manufacturers, we negotiated stronger relationships and better co-op marketing dollars on their behalf — effectively getting the brands to help fund the marketing that drives sales.
A combination of strategic local SEO, high-quality content, technical site optimization, consistent Google Business management, and local citations and backlinks. We focused on location-specific keywords and provided more relevant, detailed information than the national chains — establishing KC Wholesale Carpet as the local flooring authority.
About six months for the full build — website, Jobber integration, and every campaign launched. But results started showing within the first 30 days of the new site going live.
Migrating 26 years of customer data out of the old Access database into Jobber. It was a one-time effort that now saves countless hours a week and gives the business real analytics and reporting for the first time.
Yes — that's the point. We helped move the business into commercial work, winning competitive RFQ bids like the City of Gardner and a remodel at Zona Rosa, and we negotiated better co-op marketing dollars and stronger partnerships with major manufacturers like Shaw, Dixie Home, and Portercraft. The goal was always business growth, not just web traffic.
Yes. Every business is different, but the framework — digital marketing, operational tools, professional branding, and multi-channel campaigns — adapts to almost any industry looking to modernize and grow.
You don't need a national budget to win your market — you need the right strategy across every channel. Let's build your transformation.
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