Work / Case Study
Case Study · Multi-Family · Texas

3,856 lead actions for a Texas apartment community — in 30 days.

A multi-family community in Texas was buried across its whole market. Then PackRank went to work — driving calls, clicks, and a flood of direction requests, and lifting rankings up to 690% on its money keywords.

3,856
Lead actions since launch
2,944
Direction requests
+26%
More website clicks
690%
Top keyword improvement
The client

A multi-family community in Texas.

A multi-family apartment community in a competitive Texas market, going up against well-reviewed neighbors for every renter. Proof that PackRank isn't just for solo agents — it works for property management at scale. (Client name withheld per agreement.)

ClientMulti-family community — name confidential
IndustryMulti-Family / Apartment Community
MarketTexas metro
PlatformPackRank by KC Media Team
TimelineLaunched Apr 17 · 30-day snapshot

The challenge

An estimated 3,200 people search for apartments in this market every month — worth roughly $48M in monthly leasing value. But the property was invisible: ranked past 17–20 across nearly every keyword, missing from the top 3 almost everywhere, and absent from AI search entirely.

All that demand, and almost none of it could find them.
The headline

Demand turned into action.

3,856
lead actions since launch — calls, clicks, and direction requests
Estimated leasing value: $57.8M
154
Lifetime calls
2,944
Direction requests
758
Website clicks
Period over period

Every engagement signal climbed.

Comparing the 30 days after launch to the period before — more people saw the profile, called, and clicked through.

Search views19% ↑
2,089
Total Google search views this period
Phone calls20% ↑
290from 242
Last period → this period
Website clicks26% ↑
1,431from 1,133
Last period → this period
The rankings

Up to 690% better — keyword by keyword.

Every tracked keyword improved between the April 17 baseline and the May 17 audit. Here's the full board.

KeywordAvg rank →Top-3 →Improvement
move in specials apartments18.57 → 9.771.18% → 6.51%690%
apartment rentals near me19.42 → 14.30% → 2.96%585%
apartments near me17.76 → 12.240.59% → 4.73%351%
apartment complexes19.22 → 14.730.59% → 2.37%344%
2 bedroom apartments18.54 → 13.220.59% → 1.78%331%
apartments for rent18.59 → 13.40.59% → 1.18%285%
luxury apartments19.55 → 16.790.59% → 1.78%261%
1 bedroom apartments19.66 → 18.980.59% → 1.78%130%

Heatmap audit average across the market: 19.1 → 15.3 (20.1% improvement) — and the climb is still compounding.

On the map

"Move-in specials apartments" — before & after.

Their best mover. Each pin is a search location across the metro; the number is where the property ranked from that spot. Baseline 18.57 → 9.77 average.

Baseline · Apr 171.18% top-3
Improvement · May 17690% 🔥
1–3 4–6 7–10 11–15 16–19 20+

Before, the market was a wall of red. Thirty days later the center is green and the top-3 placement rate more than 5×'d — exactly where renters are searching.

What ran in the background

All automated. Zero busywork for the property.

Over the 30 days, PackRank quietly did the work most property managers never have time for:

Google posts publishedDozens across the period, keeping the profile active and fresh.
Review replies draftedEvery review answered promptly — a signal Google and renters both reward.
FAQs generatedCommon renter questions answered right on the profile.
Video created & uploadedFresh media added to the Google Business Profile.
100+ keywords trackedOptimized across the whole service area, every week.
Monthly reportingThe plain-English recap this case study is built from.

Fill your units faster.

If a Texas apartment community can go from invisible to flooded with direction requests in 30 days, your business can too. With PackRank, three clients per industry, per market.

Claim your market →